8 Reasons to Fall in Love with SIP Trunking

For many enterprises, SIP Trunking has become the preferred method for voice communications because of its cost savings, simplified management and the ability to branch into video and data communications. If you are considering SIP Trunking as your Business phone solution, we have put together a list of benefits to explain how this technology delivers on many fronts.

1. Reduced Costs & Immediate ROI

The biggest motivation for most organizations is immediate and substantial cost savings. One of the main benefits to having SIP Trunking deployed in your business is to be found in cost savings. The potential savings that can be achieved vary based on your existing legacy system and network. IT is not uncommon to see savings of up to 75% of your traditional telephony costs, whilst others place the figure at 50% and others still at 25%. This disparity in the figures is to be expected as every business legacy phone system is different and customers will have varying requirements for their new business telephony solution. An experienced SIP Trunk Provider can help you identify the potential savings and help you build a business case for switching to SIP.

The return on investment businesses realize when adopting a SIP Trunking service will vary depending on the amount they were spending prior to adoption, but some businesses have reported saving thousands in the first month. The biggest savings are the major cost reduction in your telephone bill; but savings can be found everywhere, including infrastructure, updating technology, employee training, etc.

2. Business Continuity & Reliability

SIP Trunking uses a data network connection, which is typically much more reliable, allowing for businesses to rely on better coverage and connections to dial on a daily basis. Without being at the mercy of local power outages, your trunks can reroute and keep functioning (Increased Uptime).

When it comes to your communication systems, you should ask for nothing less than 100% reliability. The top SIP Trunk providers offer a failover system, so if something happens to the connection at one office (say, a power outage) calls can automatically be routed to other locations, mobile devices or home landlines based on your recovery rules.

3. Innovation & Future Proof Technology

Deploying SIP Trunking can be a big step towards simplifying your organization’s telecommunications and towards preparing for the latest real-time communications enhancements. The infrastructure required for SIP Trunking services will simultaneously prepare your business for future technology advances and innovations as they come to fruition. The future-proof nature of SIP phone technology rests with the fact that it’s Internet-driven (Compatible, Scalable, Virtual vs. Physical, multiple failovers). Unlike landline phones that rely on legacy technology, computer and Internet technology continue to innovate. If you are a forward thinker, early technology adopter, and see the promise of Unified Communications for your organization, SIP Trunking will deliver on all fronts and keep up with the growth and pace of your business. Ultimately SIP Trunking will allow you to take control of your Communication services in a way that aligns fully with your business goals.

4. Productivity

You won’t experience any busy signals if you opt to work with a SIP Trunk provider who offers the Capacity on Demand option, meaning that productivity and revenues are maximized. Also known as “channel bursting,” it allows your business to manage spikes and drops in usage. There are no busy signals and—just as importantly—you’re not paying for unused capacity.

SIP Trunking helps avoid outages, high costs, and upset customers. You will see a huge boost in productivity as your team has a solution that sets them up for success. Bringing together mobile devices and remote workers can help improve the productivity of your feet on the street, particularly sales representatives, thus allowing your remote workers to be just as effective as the ones in the office.

5. Optimized Customer Experience

The calls you make will be better quality, meaning your customer experience will improve, as well. Because some SIP providers provide an easy to use interface, employees can become experts in navigating the system quickly and proficiently. An improved customer experience can mean a number of things for your business, including referrals, better team collaboration, more productive calls, just to name a few.

6. Efficient Technology Management

SIP Trunking deployment can take a matter of days, if you work with an experienced SIP Trunk provider. This wait time won’t disrupt your business, and you’ll be adding efficiency to the mix almost immediately. Once you’re live, adding trunks can be accomplished in near real time. The top SIP Trunk Providers offer a self -serve portal, where you can log in to your account and change where you want the calls directed and add or remove call lines as needed. This type of efficiency will be a common trend throughout your experience with SIP Trunking. Deploying SIP Trunking is a logical step towards the goal of having a single, IP-based network, rather than redundant telephone and data networks. Because SIP trunks connect directly to your ITSP without traversing the publicly switched telephone network, you can get rid of IP-PSTN gateways and their attendant cost and complexity.

7. Flexibility & Increased Scalability

The power of SIP lies in its ability to provide whatever services your business needs for that day, then making changes to scale up or down as necessary. This capacity on demand with the freedom to scale plays an impactful role on your business. If your organization requires this level of scalability, you need to take a serious look at SIP Trunking. – With SIP Trunking, call capacity can easily be increased or decreased, enabling your customers to handle seasonal fluctuations in demand.

8. Simplicity

Deploying SIP Trunking can be a big step towards simplifying your organization’s telecommunications and towards preparing for the latest real-time communications enhancements, SIP Trunking allows you to add call capacity to your phone system by configuration, instead of through additional equipment and telephone lines. A qualified solution provider will offer an easy-to-use administrative portal for easy on-site management of your voice capacity, in real time. Actions like adjusting call routing, changing extensions, or adding phone lines fully on-demand. SIP Trunking is an ideal tool to allow a user’s location to be added /changed with minimal disruption once the core solution is in place.

Final words

The benefits of SIP Trunking are substantial. The right provider will work with you to support both IP and legacy voice communications. It has the potential to slash costs, improve customer satisfaction, and enable growth, all while making management of your communications system easier than ever before. What’s not to love?


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